Question · Q4 2025
Andrew M. Boone asked for additional details on the contribution and timing of the Developer Data Framework (Runtime) layering into the ad model in 2026. He also inquired about the opportunity and potential monetization from increasing collaboration tools and bringing different types of developers and creators onto the platform.
Answer
CEO Matthew Samuel Bromberg detailed the Developer Data Framework's rollout, high opt-in rates (90%+) for new games, and recent self-service features for older Unity versions, confirming integration into Vector models is planned for Q2 2026, expecting meaningful results. For monetization, he outlined opportunities through 'collaborator licenses' for non-software developer team members and consumption-based models (e.g., token allocation for enterprise customers) for AI products, expressing excitement about diversifying revenue streams.
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