Andrew Ruben's questions to Bbb Foods Inc (TBBB) leadership • Q2 2025
Question
Andrew Ruben inquired about the four new regional openings planned for the second half of the year, asking about the intensity of ramp-up expenses like logistics, marketing, and hiring, and whether the ramp-up period would differ from past openings.
Answer
CEO Anthony Hatoum explained that the company mitigates risk by opening new regions adjacent to existing ones, which leverages brand recognition and shortens the ramp-up period. CFO Eduardo Pizzuto added that the primary expenses are for personnel, transportation, and training, and that adding regions ultimately improves logistical efficiency and strengthens the real estate expansion pipeline.