Question · Q3 2026
Aneesha Sherman followed up on the brand strategy, asking if the company is rethinking the good, better, best mix to include more higher-end brands given new customer attraction and growing AUR/basket size. She also asked if the home assortment was pulled back due to weakness and implications for holiday gifting.
Answer
Jim Conroy (CEO) clarified that the brand strategy aims to increase known brands across all price points (good, better, best) for a diverse customer base, not necessarily just higher-end, though potential to stretch higher exists. For home, he stated they have 'absolutely not' pulled back on assortment, noting building momentum and strong positioning for Q4 gifting and toys, despite it being a drag in Q2.