Question · Q1 2026
Aneesha Sherman questioned the short-term sustainability of Coach's AUR growth, particularly in North America, given tougher comparisons and a challenging consumer sentiment environment. She also asked Scott Roe about other levers available to maintain gross margin guidance if AUR growth were to come in lower than expected.
Answer
Joanne Crevoiserat (CEO, Tapestry) explained that AUR growth is driven by a deep understanding of the consumer, creative innovation, and a disciplined reduction in discounting. Todd Kahn (CEO and Brand President of Coach) added that the 'one Coach' strategy, integrating collection products into outlets, and continued lower discounting will sustain AUR growth. Scott Roe (CFO and COO, Tapestry) emphasized the organization's focus on gross margin, balancing AUR and unit growth, and highlighted supply chain efficiency (AUC) as another key lever to protect margins over time.