Question · Q3 2026
Anna Andreeva asked about the softness observed in the UK for e.l.f. Cosmetics, inquiring if the situation worsened during the quarter and what initiatives are planned to restore growth in this key international market. She also questioned the investment cycle at Rhode, specifically whether significant investments are expected to continue into fiscal 2027, and the nature of its innovation pipeline.
Answer
Tarang Amin, Chairman and CEO, confirmed UK softness due to a higher promotional environment and outlined a three-pronged strategy: reinforcing value proposition (as competitors may raise prices), leveraging new EMEA leadership to build depth in existing markets, and applying innovation and marketing. He expressed confidence in the UK's long-term potential. For Rhode, Mr. Amin discussed the team's success in managing tremendous demand and ensuring in-stocks with Sephora. He mentioned early investments in field sales support and ongoing team expansion for global aspirations, noting a 'pay as you go' approach supported by strong gross margins.
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