Question · Q4 2025
Anna Andreeva asked about the sources of SG&A leverage implied in the 2026 guide, how marketing spend fits into that, and the durability of SG&A leverage in the context of longer-term margins. She also asked about Sweaty Betty's 4Q performance in core markets, the US reset, and specific initiatives to return the brand to stabilization and growth.
Answer
President and CEO Chris Hufnagel expressed satisfaction with Sweaty Betty's Q4 performance, noting a reset strategy focused on the home market, less promotional activity, and new category diversification. He mentioned the 'Born Sweaty' campaign and efforts to reset the US business to a more premium DTC model while expanding internationally. CFO Taryn Miller explained that 2026 SG&A leverage reflects targeted investments in brands and capabilities, scale efficiencies from higher revenue, and broad-based cost discipline, with marketing spend expected to remain consistent as a percentage of revenue compared to 2025.
Ask follow-up questions
Fintool can predict
WWW's earnings beat/miss a week before the call


