Question · Q4 2025
Anna Lizzul asked about the potential for ODDITY to recover revenue for the remainder of the year, if user acquisition could be shifted from H1 to H2, and whether the current challenges would prompt a change in their direct-to-consumer distribution strategy towards retail.
Answer
Oran Holtzman, Co-founder and CEO, affirmed no change in ODDITY's online-first strategy and no plans to move into retail, expressing confidence in returning to growth. Lindsay Drucker Mann, Global CFO, noted that current CPAs are significantly higher (2x+), leading to reduced acquisition spend and unprofitability at first order, though still profitable on a 12-month contribution margin basis. She explained that reduced Q1/Q2 acquisition would impact H2 repeat sales, viewing the situation as a temporary 'pothole' with expected normalization in H2.
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