Question · Q3 2026
Anna Lizzul asked about e.l.f. Beauty's marketing spend plans for the second half of the fiscal year, specifically the decision to run a Super Bowl ad this year after not doing so last year, and the allocation of the significantly higher marketing spend expected in fiscal Q4. She also sought clarification on what led to the overall lower second-half EBITDA margin expectation compared to the original outlook, particularly regarding the cost shift from fiscal Q3 to Q4.
Answer
Mandy Fields, SVP and CFO, stated that the full-year marketing spend target of 24%-26% remains unchanged, but timing shifts led to a heavier spend in Q4. She clarified that the Super Bowl participation is through streaming on Peacock and Univision, not a broad national ad. Ms. Fields explained that the second-half adjusted EBITDA margin is now expected to be around 19%, which is better than previously outlooked, primarily due to the timing shifts of costs from Q3 into Q4.
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