Question · Q4 2025
Annabelle Ayer asked about National Storage Affiliates' (NSA) strategy for payroll management, specifically the trade-off between lowering costs and potentially losing sales. She also inquired about the anticipated future benefits from the company's investments in its website and platform, including improved search rankings and higher conversion rates.
Answer
President and CEO David Cramer explained that NSA has been modeling payroll for years, using data and tools to meet customer needs, with staffing levels varying by market. He highlighted efforts in optimizing hours of operation, leveraging the customer care center with AI automation, and digital transformation, which have led to payroll savings with more expected, without compromising customer experience. Mr. Cramer noted significant success from website and platform investments, evident in improved visibility, outranking scores, and 20-30% higher rental volumes, with ongoing efforts in AI modeling and search optimization expected to yield further benefits.
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