Annelies Vermeulen's questions to RENTOKIL INITIAL PLC /FI (RTO) leadership • H1 2025
Question
Annelies Vermeulen of Morgan Stanley questioned the drivers of strong June lead flow, seeking details on a new predictive churn model and the future scale of the door-to-door sales pilot.
Answer
CEO Andy Ransom acknowledged favorable weather likely contributed to lead flow but expressed confidence that internal execution improvements were a key driver, citing continued positive trends. He described the predictive churn model as an AI tool showing high accuracy in back-testing. He also confirmed the door-to-door pilot will see a material scale-up next year, which CFO Paul Edgecliffe-Johnson noted would be funded within the existing marketing budget.