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    Annick Maas

    Senior Analyst specializing in European Media at Sanford C. Bernstein & Co., LLC

    Annick Maas is a Senior Analyst specializing in European Media at Bernstein, where she leads coverage of over 15 prominent media companies across advertising, subscription, and transactional business models. With more than a decade of industry experience, she previously served as the lead analyst on European Media at Exane and was an integral member of BNP Paribas's Institutional Investor No. 1-ranked media team. Annick began her career at Panmure Liberum Capital and Société Générale, joining Bernstein after building a reputation for in-depth sector insights and high-quality research. She holds an MSc in Management from the London School of Economics and a second MSc in Banking and International Finance from Cass Business School, and she is fluent in five languages, including French, German, and English.

    Annick Maas's questions to WPP (WPP) leadership

    Annick Maas's questions to WPP (WPP) leadership • H1 2025

    Question

    Annick Maas of Bernstein questioned the implications of the dividend reset for future policy, the impact of senior staff departures on client retention, and asked outgoing CEO Mark Read for his reflections on what he would have done differently.

    Answer

    CFO Joanne Wilson explained the dividend reduction provides financial flexibility and that the long-term policy will be reviewed with the new CEO. She also noted that staff turnover is not unusually high and client relationships are broad-based, not dependent on individuals. CEO Mark Read reflected that he would have executed successful strategies more quickly and highlighted the Satalia acquisition as a key move for WPP's AI future.

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    Annick Maas's questions to WPP (WPP) leadership • H1 2025

    Question

    Annick Maas of Bernstein questioned the future dividend strategy following the interim cut, the potential for client losses due to senior staff departures, and asked outgoing CEO Mark Read to reflect on what he would have done differently at WPP.

    Answer

    CFO Joanne Wilson explained the dividend reduction provides financial flexibility and the policy will be reviewed with the incoming CEO. She stated that staff turnover is not above historical levels and is not driving client losses due to deep, multi-faceted client relationships. CEO Mark Read reflected that he would have executed successful strategies more quickly and highlighted the Satalia acquisition as a key move for WPP's AI-powered future.

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