Question · Q4 2025
Anthony Chukumba asked about the comparable brand recognition number in the U.S. relative to Canada, where it's over 30%, and how it has changed over the last year. He also inquired about any shifts in the source of supply, such as between in-store donations, GreenDrop, or delivered by nonprofits.
Answer
Jubran Tanious (COO) stated that U.S. brand recognition is strong but unquantified in mature markets and is rapidly growing in new markets. He confirmed no notable shifts in supply sources, emphasizing robust on-site donation growth across all countries and regions, which is largely within the company's control and expected to continue growing.
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