Anthony Chukumba's questions to Academy Sports & Outdoors (ASO) leadership • Q2 2025
Question
Anthony Chukumba asked for an update on the expansion of the Jordan brand assortment since its launch and inquired about plans for further growth through the end of the year.
Answer
CEO Steve Lawrence explained that the Jordan assortment has expanded dramatically, with the footwear SKU count more than tripling since launch. He noted the addition of new categories like cleats and backpacks, with further expansion planned for apparel in the back half. The brand will be rolled out to more stores next spring.