Anthony Post's questions to Expedia Group Inc (EXPE) leadership • Q3 2024
Question
An analyst for Anthony Post asked about selling and marketing efficiency, specifically how Expedia's efficiency compares to competitors after excluding the B2B business, and whether there are long-term cost-saving opportunities in this area.
Answer
CFO Julie Whalen identified marketing as a significant opportunity for efficiency gains. She explained that while current investments in Vrbo and international markets mask underlying progress, the core Brand Expedia business is already demonstrating efficiencies. She stated the company is 'laser focused' on optimizing product and supply to drive more direct and repeat traffic, which will ultimately lead to greater marketing leverage across the portfolio.