Question · Q4 2025
Arjun Bhatia inquired about the adoption curve of Thryv's new unified platform, including potential customer migration, any disruptive effects, and the timeline for full ramp-up and new customer sales.
Answer
Joe Walsh, Chairman and CEO, explained that the new Market Sell Grow (MSG) platform, combining Marketing Center and Keap, is already generating over $300 million in revenue and is being actively sold. He noted some cannibalization from Business Center customers moving to MSG due to its strong lead generation capabilities. Walsh clarified that the platform is not a 'flash cut' but a continuous evolution, with ongoing development and expanding beta programs.
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