Question · Q4 2025
Arpine Kocharian asked for clarification on the 2026 unit growth outlook, specifically how the 20% decline in net units reconciles with previous expectations of mid-single-digit attrition and 10% gross additions, considering brand divestitures. She also inquired about the same-store growth embedded in the current year's guidance and the Q4 and 2026 outlook for Club Pilates' same-store growth.
Answer
CEO Mike Nuzzo explained that 2025 saw 341 gross openings and 140 closures, concentrated in Pure Barre, StretchLab, and YogaSix, with 92 domestic and 48 international closures. He stated the 2026 guidance is a conservative approach, likely overestimating closures, and expects performance to largely mimic 2025 with similar closure distributions. Mike Nuzzo also noted that the guidance reflects the organic growth trends from late 2025, acknowledging top-of-funnel issues and marketing missteps. CFO John Meloun confirmed Club Pilates had a +3% full-year same-store sale but a -3% in Q4, attributing the Q4 decline to tough year-over-year comparisons and promotions, emphasizing that with high AUVs, consistent positive comps are challenging without price increases.
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