Question · Q4 2025
Arpine Kocharian from UBS asked for more color on where Vail Resorts is observing consumer weakness versus resilience, any notable differences in pass sales trends between destination and regional resorts, and further insights from pass purchase trends, particularly concerning less tenured pass holders. She also followed up by asking what specific factors, such as nimble pricing in off-peak periods or targeted window traffic, would need to materialize for the company to achieve the upper end of its EBITDA guidance range.
Answer
CEO Rob Katz noted that current results show broad-based performance across various guest demographics, geographies, and pass types, with lower renewal rates for one-year or less pass holders being a consistent trend. He suggested this broad impact indicates either market maturation after rapid growth or a need to improve marketing engagement. CFO Angela Korch added that there's no change in net migration behavior among renewing pass holders (trade-up vs. trade-down). Regarding the upper end of EBITDA guidance, Korch stated that visitation is the biggest driver, as it impacts all ancillary revenues at a high rate. Katz added that outperforming on either pass or lift ticket visitation, or strategies working earlier than expected, could lead to the upper end of the range.