Question · Q1 2026
Arpine Kocharian inquired about broader visitation trends in November and early December, the traction of promotional initiatives, and any observed bifurcation in consumer spending between upper-end and lower-end segments at regional versus destination resorts.
Answer
Rob Katz, CEO of Vail Resorts, stated that it is too early in the season to fully assess visitation trends or the impact of new initiatives, especially given the influence of early season conditions. He indicated that the company is not yet ready to suggest that results are being impacted by broader consumer bifurcation, attributing current observations more to internal trends than macro factors.
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