Question · Q2 2026
Arpine Kocharyan asked for an update on gross additions trajectory for the year, given better-than-expected churn in Q2 and reiterated flat churn guidance. She also inquired about the hardware product roadmap for the next 12-18 months, specifically regarding a separate strength SKU and a more affordable Tread product.
Answer
CFO Liz Coddington reiterated that Q2 churn was lower than expected, leading to updated Q3 subscriber guidance of 2.65-2.675 million paid Connected Fitness subs and an expectation of flat churn year-over-year. CEO Peter Stern added that Q2 equipment sales to new members met expectations, but activations were delayed, impacting Q2 gross adds which are expected to flow into Q3. Regarding hardware, Stern stated that major product announcements are not made on earnings calls but expressed confidence in meaningful announcements within the next 12-18 months, emphasizing the time and care required for testing fitness equipment.
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