Question · Q3 2025
Ashish Sabadra focused on the robust growth in the EMEA region, seeking details on the specific drivers behind this acceleration.
Answer
CFO Mike Burwell pointed to the success of the panel on demand service. COO Tracey Massey elaborated that the turnaround of the GfK tech and durables business and over 20% growth in the consumer panel business (due to panel on demand and lifted restrictions) were key. She highlighted NIQ's unique ability to combine measurement and panel data on one platform. Tracey also confirmed strong Q4 visibility for activation revenue.