Ashley Helen's questions to Sally Beauty Holdings Inc (SBH) leadership • Q4 2024
Question
On behalf of Ashley Helen, Sidney Vranesh asked for more detail on the key takeaways from the 'Studio by Sally' initiative that are being incorporated into the new brand refresh.
Answer
President and CEO Denise Paulonis detailed that key learnings from 'Studio by Sally' include store format changes like lower fixtures for better sightlines, reduced SKU counts to add more educational content, and an improved nail category layout. She also explained that learnings from the in-store service component were evolved and scaled into the successful 'Licensed Colorist OnDemand' digital platform, which offers online professional consultations.