Ashley Owens's questions to RealReal Inc (REAL) leadership • Q2 2025
Question
Ashley Owens of KeyBanc Capital Markets delved into the record number of new consignors, asking about the specific strategies and tools driving this growth. She also requested an update on the rollout of the 'Athena' automation platform, including its current assortment coverage and impact on processing metrics.
Answer
President and CEO Rati Sahi Levesque attributed the new consignor growth to a full-funnel marketing reinvestment and the 'growth playbook,' which includes a new sales compensation structure, a richer referral program, and the 'Reconsign' feature. She stated that the Athena platform now covers 20% of units, with a target of 30-40% by year-end, and aims to cut 'multiple dollars' from the cost per unit in the medium term.