Question · Q2 2025
C. C. Chen of CLSA inquired about the primary drivers and unique advantages behind the advertising business's robust growth, which has outpaced the industry average. She also asked about the potential for synergy between JOYY's different business segments.
Answer
Ting Li, Chairperson and CEO, attributed the ad tech growth to algorithm optimization, development of vertical models, and market expansion. She highlighted competitive advantages from proprietary data from 263 million users and ecosystem synergies. Regarding synergy, she explained that the ad tech business was built upon the live streaming foundation and that future achievements in ad tech will, in turn, empower the live streaming business, creating a reinforcing flywheel effect and driving the company's evolution into a diversified tech firm.