Question · Q1 2025
Ayden Morgenstern of Greenland Capital asked for details on the new online marketplace strategy, including its logistics and purpose, and questioned if the recent Palisade fires in California had impacted Q1 sales.
Answer
President and CEO Jason Vieth clarified that the marketplace is a supportive marketing tool for the DTC website, not a direct revenue driver. It operates as a pass-through to partner sites and does not involve Laird Superfood holding inventory or drop-shipping. Its purpose is to enhance consumer engagement. Vieth also stated that while the company has a strong presence in Southern California, there was no noticeable negative sales impact from the Palisade fires.
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