Badar Shamim's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q1 2024
Question
Badar Shamim from Generation PMCA Corporation asked about any plans for Hepsiburada to grow its services in developed markets, specifically including North America.
Answer
Executive Helin Celikbilek responded that there are no current plans for a full Hepsiburada launch in North America. However, she mentioned the company is testing 'micro exports' from Turkey through integrations with other marketplaces, such as selling its private label products on Walmart's platform, and will continue to expand cross-border services via smart integrations rather than large investments.