Question · Q4 2025
Barton Crockett of Rosenblatt Securities questioned Rajeev Goel's projection of agentic advertising volume reaching 25% by 2028 and 50% by 2030, specifically asking if this implies streamlining the industry, lowering fees, and potentially displacing DSPs.
Answer
Rajeev Goel, Co-Founder and CEO of PubMatic, clarified that agentic advertising can manifest in various ways, including through LLMs, specialized buyer agents, or directly via PubMatic's platform. He believes Agentic OS and Activate will create more value and increase revenue from transactions while reducing advertising costs. He acknowledged that AI will likely streamline the industry, reduce operational overhead, and lead to fee efficiency over time.
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