Question · Q4 2025
Barton Crockett of Rosenblatt Securities asked about SiriusXM's perspective on new developments in the podcasting sector, specifically deals with other platforms like Netflix for expanded presence, and the potential importance of such partnerships. He also inquired about the strategy for bundling audio services, noting its prominence in video streaming but less so in audio, and the potential for partnerships in this area.
Answer
President and Chief Content Officer Scott Greenstein stated that SiriusXM's dominant podcast network (reaching one in two U.S. listeners) is "open for business" for platforms looking to monetize their podcasts, but economics must dictate if deals become exclusive. EVP and COO Wayne Thorsen explained that recent work on identity stack and achieving lower persistent price points were crucial for enabling more effective distribution partnerships and "hard bundles," with many discussions currently underway.
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