Question · Q3 2025
Ben Chaiken asked about DraftKings' launch strategy for prediction markets in the 50% of the country that are non-OSB states, specifically regarding investment caps in absolute dollars compared to an OSB launch, and how to target customers and determine the appropriate "aperture."
Answer
Jason Robins, Co-founder and CEO of DraftKings, stated that the approach for prediction markets will be similar to OSB but with much shorter payback periods and even more conservatism due to a lack of internal data. He noted that while external data provides a model, real internal data is needed to validate it before leaning in. Mr. Robins confirmed that while an absolute number for investment caps cannot be shared, the payback periods will be "materially less" than the three-year target for OSB and iGaming.