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    Ben Howard

    Private Equity Associate at Pivotal Group

    Ben Howard is a Private Equity Associate at Pivotal Group, specializing in finance and investment within the private equity sector. He began his career as an Analyst at Applied Residential from 2016 to 2018 before joining Pivotal Group, where he contributes to deal execution, portfolio management, and investment analysis, though no specific companies or quantitative performance metrics are publicly available. With a focus on private equity transactions, Howard supports the firm's diverse financial activities, drawing on several years of experience in evaluating and managing investment opportunities. While his professional credentials and FINRA licensing status are not disclosed, his background reflects a trajectory of progression within the private equity field.

    Ben Howard's questions to CREATIVE REALITIES (CREX) leadership

    Ben Howard's questions to CREATIVE REALITIES (CREX) leadership • Q4 2024

    Question

    Asked about the recent decline in Annual Recurring Revenue (ARR), the risk of further customer reductions, the expected impact of the new AdLogic CPM+ platform on advertising sales, and how the new ad tech revenue will be categorized.

    Answer

    The ARR decline was attributed to contract adjustments by two large, long-term customers, not customer losses. The company does not see similar risk with other customers. The new AdLogic CPM+ platform represents a strategic pivot from labor-intensive media sales to a higher-margin ad tech model (SaaS fees, revenue sharing), which is expected to drive substantial uplift. This new revenue stream will likely be categorized under managed services.

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