Question · Q4 2025
Ben Klieve asked about the magnitude of the promotional increase planned for this year, specifically if it aligns with historical expectations, and whether the projected EBITDA margin compression is consistent with thoughts shared at the Investor Day a few months prior.
Answer
Russell Diez-Canseco, Executive Chairperson, President, and CEO, clarified that the promotional cadence is a return to a normal level, not deeper than originally projected, and is focused on driving trial rather than short-term volume. Thilo Wrede, CFO, added that unlike previous years where promotions were intermittent, the plan is to run promotions for the full year, which will impact gross and EBITDA margins as anticipated at the Investor Day.
Ask follow-up questions
Fintool can predict
VITL's earnings beat/miss a week before the call


