Question · Q1 2026
Ben Reitzes asked for a deeper understanding of the Google partnership for AI and Siri, specifically how the decision was made and if there's an opportunity for revenue sharing similar to the search arrangement. He also expressed surprise at the strong 48%-49% gross margin guidance despite rising memory prices, asking about the underlying drivers such as mix, less hardware, or increasing services margins.
Answer
CEO Tim Cook explained that Google's AI technology provided the most capable foundation for Apple Foundation Models, enabling innovation while maintaining privacy with on-device and Private Cloud Compute, but declined to release details of the arrangement. CFO Kevan Parekh attributed the Q1 gross margin of 48.2% to favorable mix and leverage from a strong iPhone cycle, noting that services also contributed. He stated the Q2 guidance of 48%-49% reflects favorable mix in services, partly offset by seasonal loss of leverage.
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