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Ben Shelley

Vice President and Analyst at UBS Asset Management Americas Inc.

Ben Shelley is a Vice President and Analyst at UBS Group AG, specializing in equity research with a focus on the technology and financial services sectors. He covers major firms such as Apple, Microsoft, Alphabet, and JPMorgan Chase, consistently delivering top-quartile recommendations with a reported success rate exceeding 65% and average annualized returns above benchmark indices. Shelley began his analyst career in 2014, previously working at Credit Suisse before joining UBS Group AG in 2019. He holds FINRA Series 7 and 63 registrations and has earned recognition for his investment acumen, ranking in the upper tiers on platforms like TipRanks.

Ben Shelley's questions to Flutter Entertainment (FLUT) leadership

Question · Q4 2025

Ben Shelley asked if Flutter Entertainment expects US online sports betting market share to stabilize in 2026 and what factors provide confidence in sequential improvement of its competitive position throughout the year.

Answer

CEO Peter Jackson expressed confidence in the quality of existing products, the upcoming loyalty program, planned generosity adjustments, and product enhancements to stabilize and potentially increase market share, emphasizing Flutter's consistent execution capabilities.

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Question · Q4 2025

Ben Shelley asked if U.S. online sports betting market share is expected to stabilize in 2026, and what factors contribute to the company's confidence in sequential improvement in its competitive position throughout the year.

Answer

CEO Peter Jackson expressed confidence in the quality of their products, the upcoming sportsbook loyalty program, and ongoing Generosity enhancements and product improvements. He believes these initiatives will enable the company to hold, and ideally increase, market share, provided good returns on investment.

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Question · Q2 2025

Ben Shelley from UBS asked for a breakdown of the biggest countries of outperformance and underperformance within the International business compared to original expectations for the year.

Answer

CFO Rob Coldrake highlighted the Southern Europe and Africa (SEA) division as a key outperformer, driven by the continued strength of Sisal in Italy and phenomenal performance in Turkey. He noted that Australia, a market with previous challenges, saw year-over-year revenue growth in the quarter, contributing to the overall strong performance of the international portfolio.

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