Ben Swinburne's questions to Netflix Inc (NFLX) leadership • Q2 2025
Question
Ben Swinburne of Morgan Stanley inquired about upfront advertising negotiations, how to reconcile engagement growth with per-member metrics, and the key learnings from the animated film 'K-Pop: Demon Hunters'.
Answer
Co-CEO Greg Peters reported that the US ad upfronts were nearly complete and in line with the goal to double ad revenue. He also clarified that per-owner-household engagement remains steady. Co-CEO Ted Sarandos highlighted the success of 'K-Pop: Demon Hunters' as proof of their strength in creating hit original animated features that can drive culture.