Benjamin Mayhew's questions to Vital Farms Inc (VITL) leadership • Q2 2025
Question
Benjamin Mayhew inquired about the health of the consumer and asked for more details on the company's commentary about having 'unmet demand' for its products.
Answer
CEO Russell Diez-Canseco explained that despite macro headwinds, their product is an accessible purchase where they effectively communicate value. He defined 'unmet demand' as the gap that has formed between a recent, substantial increase in brand awareness and the conversion to new households. This gap was created by supply limitations in the first half of the year, which they now aim to fill.