Benjamin Miller's questions to Draftkings Inc (DKNG) leadership • Q2 2025
Question
Benjamin Miller of Goldman Sachs asked about live betting, inquiring what the company is seeing in terms of driving better conversion through personalization and whether the product is successfully unlocking new customer cohorts.
Answer
Co-Founder & CEO Jason Robins responded that DraftKings is still in the 'early days' of what it can do with personalization but is already seeing strong engagement results from implemented features. He believes live betting helps acquire customers by extending the betting window for those who miss the start of a game, rather than necessarily attracting a fundamentally new type of customer.