Benjamin Miller's questions to DraftKings (DKNG) leadership • Q2 2025
Question
Benjamin Miller of Goldman Sachs asked about live betting, focusing on the impact of personalization on user engagement and conversion. He also questioned whether the live betting product is successfully attracting new customer cohorts to the platform.
Answer
Co-Founder & CEO Jason Robins noted that they are in the 'early days' of personalization but are already seeing strong results. He believes live betting doesn't necessarily attract a different type of customer, but it significantly expands the acquisition window and improves efficiency as users learn they can bet after a game has started.