Question · Q4 2025
Benjamin Soff asked about The New York Times Company's capital allocation strategy for 2026, given strong free cash flow and a robust balance sheet, and whether there are plans to update shareholder return targets. He also questioned the company's approach to password sharing, particularly the 'carrot' strategy exemplified by the Family Plan, and potential future tools.
Answer
EVP and CFO Will Bardeen stated no change to the capital allocation strategy, prioritizing high-return organic investments (like video) and returning at least 50% of free cash flow to shareholders through dividends and share repurchases. President and CEO Meredith Kopit Levien explained that the Family Plan is the current 'carrot' approach to password sharing, driving penetration, premium revenue, and improved engagement/retention, while not ruling out other options later.
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