Question · Q4 2025
Ben Swinburne (Morgan Stanley) asked for an assessment of Spectrum Mobile's market position with consumers, inquiring about brand awareness, reputation, and the effectiveness of the sales force in executing the converged strategy for both existing and new customers.
Answer
Chris Winfrey, President and CEO of Charter Communications, stated that the converged strategy is working, noting continued mobile growth despite heavy device subsidies from competitors. He acknowledged that Spectrum Mobile is a relatively new brand, with brand awareness and product reputation steadily improving, but highlighted the need for more work to demonstrate the superior speed and savings of their Wi-Fi offload capabilities to customers.
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