Benoit Poirier's questions to BRP (DOOO) leadership • Q2 2026
Question
Benoit Poirier of Desjardins asked about the reasons for the retail sales discrepancy between Canada (up) and the U.S. (down). He also inquired about the early impact of recent pricing adjustments and sought thoughts on Yamaha's new fishing PWC.
Answer
CEO José Boisjoli attributed the U.S. softness to consumer uncertainty from tariffs and inflation, which particularly impacts lower-income buyers. He believes the Canadian market dynamic is different, with a loyal dealer base and better economy. While it's too early to measure the impact of price adjustments, he said the timing was perfect to regain competitiveness in key categories. Regarding Yamaha's new PWC, Boisjoli welcomed the competition, stating it could help grow the fishing segment for all players.