Question · Q3 2025
Bernie McTernan asked about the nature of competition in prediction markets, comparing it to historical battles in daily fantasy and online sports betting, and the risk of it evolving into a promo-driven environment over time.
Answer
Jason Robins, Co-founder and CEO of DraftKings, explained that the battle in prediction markets depends on the ecosystem role. For exchanges, it's about liquidity, similar to daily fantasy sports. For front-end FCMs/IBs, it's about customer acquisition cost versus LTV generation, focusing on marketing, engagement, retention, and monetization. Since DraftKings will have both pieces (via Railbird acquisition), they must consider both. He noted that while promo is not currently a major factor for retail customers in prediction markets, it could evolve.