Betty Du's questions to GreenTree Hospitality Group Ltd (GHG) leadership • Q3 2024
Question
Betty Du from UBS inquired about the forward-looking supply and demand landscape for the hotel sector into 2025 and asked what specific measures the company plans to implement to improve RevPAR over the next one to two years.
Answer
Executive Alex Xu acknowledged that intensified competition and new supply have created a downward pressure on industry-wide RevPAR. He expressed confidence that the company's performance will improve in 2025, driven by a pipeline of new, more competitive hotels, particularly in Tier 2 cities. Mr. Xu highlighted that the company's focus on Tier 2 and 3 cities provides higher profit margins and resilience against market fluctuations, which will be key to withstanding pressure and improving RevPAR.