Bill Chappell's questions to Flowers Foods Inc (FLO) leadership • Q2 2025
Question
Bill Chappell inquired whether the current competitive landscape is regressing towards a 'race to the bottom' on profitability, similar to past periods, and asked for an assessment of whether competitors are similarly focused on profitability or if pressures could intensify.
Answer
Chairman & CEO A. Ryals McMullian stated he does not see a 'race to the bottom,' but rather a significant category transition driven by shifting consumer preferences toward health and wellness, which is primarily impacting traditional loaf bread. He emphasized that Flowers' strategy is to innovate aggressively with brands like Dave's Killer Bread and new Keto products. Regarding competitors, McMullian asserted that Flowers will focus on its own controllable factors, namely its brands and innovation pipeline, rather than speculating on competitor actions.