Bill Dezellem's questions to Fluent (FLNT) leadership • Q2 2025
Question
Bill Dezellem of Titan Capital Management, LLC asked for details on new placements beyond post-transaction, how Fluent's first-party data acts as a differentiator, and for clarification on the calculation of the $80M Commerce Media revenue run rate and the timing of the double-digit growth guidance.
Answer
CEO Don Patrick described new solutions like loyalty programs and post-event monetization (e.g., post-receipt), and explained that Fluent's proprietary first-party data allows for superior ad targeting, which drives better results and higher revenue for partners and Fluent. CFO Ryan Perfitt clarified that the $80M run rate is an annualized figure based on current partners that accounts for seasonality, not a simple quarterly multiplication. He also corrected that the double-digit consolidated revenue growth guidance is for fiscal year 2026, not 2025.