Bill Kirk's questions to CONSTELLATION BRANDS (STZ) leadership • Q2 2026
Question
Bill Kirk asked how the recent deceleration has impacted the company's plans for different pack sizes and price points within its price pack architecture, and whether depletions performance would have been better if these plans had been further along.
Answer
CEO Bill Newlands stated that price pack architecture is a long-term strategic play, ensuring product availability across various price points for all consumers, especially when financially constrained. He confirmed aggressive work on smaller sizes and different price points is ongoing, recognizing its importance for both current market conditions and long-term growth.