Bingqing Zhu's questions to Hershey Co (HSY) leadership • Q1 2025
Question
Bingqing Zhu asked for an update on the competitive landscape in U.S. chocolate and questioned the possibility of further price increases this year to offset costs, given Hershey's Q1 pricing was below the market.
Answer
CEO Michele Buck stated there has been no significant change in the competitive landscape, with smaller players softening slightly. She confirmed that pricing will increase in Q2 and Q3 from previously announced actions and that a holistic update on mitigation plans will be provided in the summer.