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    Bingqing Zhu

    Stock Analyst at Redburn at Redburn Atlantic

    Bingqing Zhu is a Stock Analyst at Redburn Atlantic specializing in consumer staples, with a particular focus on confectioners such as Mondelez International and The Hershey Company. Zhu has initiated ratings on these major companies, delivering a 50% success rate and an average return of 1.43% across tracked recommendations. Zhu's coverage includes notable names like Mondelez and Hershey, and she is listed as a covering analyst for JDE Peet’s, reflecting an active role in equity research within the sector. While detailed professional credentials and prior career history are not publicly available, Zhu currently operates from Redburn Atlantic's London office as part of the consumer research team.

    Bingqing Zhu's questions to HERSHEY (HSY) leadership

    Bingqing Zhu's questions to HERSHEY (HSY) leadership • Q1 2025

    Question

    Bingqing Zhu asked for an update on the competitive landscape in U.S. chocolate and questioned the possibility of further price increases this year to offset costs, given Hershey's Q1 pricing was below the market.

    Answer

    CEO Michele Buck stated there has been no significant change in the competitive landscape, with smaller players softening slightly. She confirmed that pricing will increase in Q2 and Q3 from previously announced actions and that a holistic update on mitigation plans will be provided in the summer.

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