Blake Keating's questions to MKFG leadership • Q3 2023
Question
Inquired about the composition of the FX10 backlog (new vs. existing customers), whether the Digital Source platform might cannibalize hardware sales, and the company's outlook for balancing growth and profitability in 2024.
Answer
The FX10 backlog includes both new and existing customers, with its sub-$100k price point being a key attraction. The Digital Source is seen as a driver for hardware adoption, not a cannibalizer, as it encourages supply chain partners to adopt the platform. For 2024, the company believes its new product portfolio will drive growth despite macro headwinds, but the ultimate outcome depends on the economic environment.