Question · Q3 2026
Bob Durbill inquired about the current average unit retail (AUR) trends, how Gap Inc. is managing these trends, and the growth plans for AUR looking ahead into Q4 and 2026.
Answer
Richard Dickson, President and CEO, stated that pricing is managed to maintain value, with Q3 showing increased price elasticity and higher full-price sell-through due to brand relevance and inventory rigor. Select pricing in categories like denim contributed to double-digit growth, with overall AUR improving across Old Navy, Gap, and Banana Republic, leading to less discounting and confidence in continued AUR growth.
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