Question · Q3 2025
Bob Ford asked about merchant adherence to MercadoLibre's recent relative value notice in Brazil, the impact on the search algorithm and promotional support qualification, and how the company is addressing cost structure and ancillary revenue streams amid intensifying competitive dynamics.
Answer
MercadoLibre Incoming CEO Ariel Szarfsztejn explained that the short-term initiative aims to provide the best value proposition for buyers and sellers by prioritizing competitive offerings and positive customer experiences in search results. He noted that this aligns with record investment levels in logistics, free shipping, and promotions, expecting high merchant adherence. While too early to discuss specific results, he emphasized the system's goal to optimize limited resources for merchants offering the best customer experience.
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