Question · Q4 2025
Bob Labick asked about the timing and key metrics ACV is watching for the VIPER rollout before a wider launch, particularly regarding its ability to help dealers acquire more vehicles. He also inquired about the natural level or goal for the 'no reserve' auctions and price guarantee as a percentage of total volume.
Answer
CEO George Chamoun explained that VIPER's initial rollout focuses on helping dealers acquire more vehicles, especially from service drives, with a key KPI being the number of cars bought off-street. He expressed excitement if 'no reserve' sales could reach the mid-20% range this year, noting that it drives higher bidder activity (over 10 bidders per car) and improves data science predictions.
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