Question · Q4 2025
Bobby Griffin asked for more detail on the discretionary weakness observed in Q4 2025, questioning if it represented a structural shift for rural customers or was primarily weather-driven, and what factors might drive improvement in 2026.
Answer
CEO Hal Lawton attributed the Q4 discretionary weakness primarily to transitory factors specific to the quarter, such as the absence of emergency response sales and softness in seasonal holiday categories. He expressed confidence in the big-ticket plan for spring 2026 and did not believe it indicated a structural change in customer behavior.
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