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Bonnie Herzog asked about the elevated promotional environment in HPC categories, its impact on price mix, and how expectations for promotional levels are factored into the company's 2026 guidance.
Answer
CEO Rick Dierker explained that while competitors promote to gain share when consumers are pressed, brand value is crucial. He highlighted that Arm & Hammer Laundry grew share in Q4 2025 without outspending the category, benefiting from its value positioning and advertising halo effect. He anticipates promotional levels will drift back to normalcy, noting they are currently below long-term historical levels.
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