Question · Q3 2025
Bonnie Herzog asked about the moderation of Il Makiage and SpoiledChild's U.S. growth year-to-date compared to last year, questioning the sustainability of low 20% growth for these brands, particularly Il Makiage. She also asked if repeat rates for these brands were moderating.
Answer
Oran Holtzman, Co-founder and CEO of ODDITY, stated that growth is managed across brands and geographies to maximize overall potential, not to meet fixed targets for individual brands or regions. Lindsay Drucker Mann, CFO of ODDITY, reiterated the company's commitment to 20% compounded durable growth at the ODDITY level, managing the portfolio to achieve this. She confirmed that repeat rates for both Il Makiage and SpoiledChild continue to be very strong and are not moderating.
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