Question · Q4 2025
Bonnie Herzog from Goldman Sachs asked if Monster Beverage would consider further pricing actions to offset cost pressures and inquired about the phasing of innovation launches for the current year (first half vs. second half weighted) and repeat purchase rates for recent product rollouts.
Answer
Hilton Schlosberg, Vice Chairman and CEO, confirmed that the company continuously reviews opportunities for price increases both domestically and internationally, operating on its own playbook and considering what's right for the company, distributors, and consumers, noting satisfaction with the November 1st price increase. Regarding innovation, he stated that launches for the announced products would be staggered across at least the first half of the year, with additional fall innovation yet to be announced, and mentioned good progress and excitement from recent innovation.
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