Bonnie Herzog's questions to Monster Beverage Corp (MNST) leadership • Q2 2025
Question
Bonnie Herzog asked for an update on the company's supply chain optimization efforts and for commentary on the drivers behind the strong U.S. energy drink category growth and its potential sustainability.
Answer
Hilton Schlosberg, Vice Chairman & CEO, explained that supply chain optimization has achieved an effective balance between in-house production and a co-packing model to ensure the lowest landed cost. Regarding category strength, he attributed the double-digit growth to innovation, favorable pricing against other beverages, strong consumer demand for functionality, and a cultural shift away from alcohol, which he believes supports sustained growth.