Question · Q3 2025
Brad Erickson asked for clarification on Jumia's October order and GMV growth relative to full-year guidance, inquiring if it implies a significant acceleration later in Q4. He also questioned the reasons behind the slight adjustment to the full-year guidance, the impact of supply access from China, the competitive environment with international players retreating, the future mix of 1P vs. 3P sales excluding Egypt's corporate sales, the importance and profitability of the Jumia Instant pilot, drivers of the fulfillment cost per order reduction, and the top-line algorithm for achieving 2026/2027 profitability targets.
Answer
Francis Dufay, CEO of Jumia, clarified that October's 'above 30%' growth is an indication of momentum, and the company adheres to its refined 15-17% GMV guidance for the full year. He stated the slight guidance adjustment was a conservative refinement based on mid-quarter trends, not a massive shift in market dynamics. Mr. Dufay highlighted positive supply trends from currency stability and Chinese manufacturers shifting to Africa, with Q3 being early to see the full impact. He explained that international non-resident platforms like Shein and Temu face challenges in Africa due to unreliable customs and lack of logistics infrastructure, allowing Jumia to consolidate its leadership. He confirmed no major shift in 1P vs. 3P mix is expected, and Jumia Instant is a margin-neutral pilot for convenience-driven customers. The fulfillment cost reduction was attributed to fulfillment center consolidation, productivity programs, automation, and scale effects. Antoine Maillet-Mezeray, Executive VP of Finance and Operations, added that the pre-tax loss refinement was due to cost phasing, not top-line guidance. Mr. Dufay concluded that while no specific top-line guidance for 2026/2027 is provided, Q3's healthy B2C growth driven by strong fundamentals is a long-term trend.