Question · Q4 2025
Brad Erickson questioned CarGurus' strategy for maintaining its content moat and direct customer relationships amidst the rise of LLMs. He also asked about the factors driving the recent inflection in U.S. monthly unique visitors over the past three quarters compared to 2024.
Answer
CEO Jason Trevisan stated that LLMs are a new form of search, and while consumers may start there, they come to CarGurus for validation, trust, and workflow. CarGurus shares data with LLMs in a controlled way, but the full experience is on its site. President and COO Sam Zales attributed traffic growth to continuous investment in the consumer experience, particularly with AI (Discover, Dealership Mode), and broadening reach through brand campaigns like 'Big Deal,' leading to increased app downloads, direct traffic, and high-intent purchasing customers.
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