Question · Q4 2025
Brad Thomas asked about the category performance within Acima's GMV outlook, particularly the role of furniture, jewelry, and auto, and the ongoing opportunity to onboard new merchants. He also inquired about the most impactful areas for AI adoption within Upbound Group, ranking potential benefits across revenue growth, efficiency, and underwriting.
Answer
CEO Fahmi Karam highlighted Acima's strong performance over the past two years, with applications up 9% in 2025. He noted that furniture, the largest category, remained under pressure (flat to slightly down), while jewelry was up over 20% and auto business was up mid-single digits. He expressed confidence in the sales team's ability to continuously add merchants and diversify GMV. Regarding AI, Fahmi Karam identified revenue growth and customer interactions (e.g., Acima's leasability engine) as the primary impact areas, followed by underwriting, and then efficiency.
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