Bradley Erickson's questions to Wix.Com Ltd (WIX) leadership • Q1 2025
Question
Bradley Erickson of RBC Capital Markets asked about product development considerations for AI agents and whether websites will need to be structurally different for discoverability in an AI-first internet. He also questioned if AI advancements would alter the mix between the Partners and self-creator businesses.
Answer
CEO Avishai Abrahami stated that AI will increase website complexity, particularly with new protocols like MCP, which will reinforce the value of platforms like Wix over independent development. Regarding the business mix, Abrahami believes that while agencies adopt technology faster, the fundamental human choice to build a site oneself or hire a professional is stable. Therefore, he expects the split between self-creators and partners to remain relatively constant.