Question · Q4 2025
Brady Lierz asked about the company's outlook on expense control, specifically G&A, for 2026, balancing cost discipline with expected market improvements.
Answer
Rusty Rush (CEO, President and Chairman, Rush Enterprises) stated the plan is to keep G&A expenses close to flat in Q1 2026 compared to Q1 2025, noting that Q1 typically sees a jump from Q4 due to payroll taxes and equity costs. He explained that if parts and service gross profit grows, about half of that growth would be reinvested, primarily in personnel.
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