Question · Q4 2025
Brandon Couillard asked about the assumptions for Average Selling Price (ASP) growth from the Q4 2025 baseline of $560 and whether any true-up revenue is included in the 2026 revenue guidance. He followed up by inquiring about the sales force expansion plans for 2026 for both prenatal and oncology, and whether the company expects to accelerate this growth or make adjustments in response to competition or new product launches.
Answer
Ross Taylor, CFO, clarified that the 2026 revenue guidance *excludes* true-up revenue. Ozan Atay, Co-founder and CEO, detailed sales force growth plans: prenatal is expected to grow from approximately 150 to 185 reps, and oncology from 45-50 to 60-65 reps by year-end. He explained that this systematic growth pace is chosen to ensure the maintenance of high test quality, turnaround times, and overall service levels, while also balancing prenatal and oncology growth to sustain GAAP profitability.
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