Question · Q4 2025
Brandon Nispel asked about the expected HSD net add trajectory for 2026, specifically if it would be an improving but still negative trend. He also inquired about a specific promotion in Emporia, Kansas, offering symmetrical 6 gig service with a 3-year price lock and Wi-Fi, asking what percentage of markets can offer such service and if it impacts connects/churn.
Answer
CFO Todd Koetje stated that Cable One is not providing guidance on the 2026 subscriber outlook but noted helpful early trends. He confirmed the network is in excellent condition, with over 50% of HFC multi-gig capable and substantial completion expected by year-end. Approximately 10% of markets are fiber-to-the-home, including Emporia. In these fiber markets, such aggressive symmetrical 6 gig promotions with price locks are a strong approach for customer retention, especially against regional overbuilders.
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