Question · Q4 2025
Brandon Oglenski addressed the perception that Southwest is losing its uniqueness with changes like bag fees and assigned seating, asking if these changes simply reflect offering what the market wants, given competitors' premium focus. He also asked if the employee base has fully embraced these transformations.
Answer
President and CEO Bob Jordan asserted that the changes are about 'chasing the customer' and providing what they want, not copying competitors. He highlighted Southwest's superior employees, service, and reliability, evidenced by the Wall Street Journal #1 ranking. He noted that customers are embracing the changes, with no 'book away' observed, and anticipates potential share shift.
Ask follow-up questions
Fintool can predict
LUV's earnings beat/miss a week before the call


